Marketo Certified Professional Exam 2025 – 400 Free Practice Questions to Pass the Exam

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What type of emails do Operational Emails represent?

Emails that require an unsubscribe link

Marketing emails promoting a product

Non-marketing emails like auto-responses

Operational emails are defined as non-marketing emails that serve a specific purpose in communication with recipients. They include messages such as order confirmations, shipping notifications, account updates, and auto-responses. These emails are typically transactional in nature, meaning they are sent in response to a specific action taken by the recipient, rather than as part of a promotional campaign.

In contrast, marketing emails focus on promoting products, services, or overall brand engagement and require an unsubscribe option. Operational emails, however, are generally not considered marketing communications and are often exempt from certain regulations that apply to marketing emails, including the necessity for an unsubscribe link. Thus, the classification of operational emails as non-marketing communications highlights their primary role in facilitating necessary exchanges of information rather than promoting a product or service.

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